Final answer:
The best ad campaign types for Peggy to reach potential customers looking for house-cleaning services and encourage them to book are Search and Shopping campaigns.(option C)
Step-by-step explanation:
Peggy, who owns a house-cleaning service and has built a booking website, is looking to promote her services to potential customers who are actively searching for businesses like hers. The two ad campaign types that would best serve her objectives are Search and Shopping campaigns. Search campaigns are ideal for reaching customers who are actively looking for house-cleaning services on search engines. They allow Peggy to bid on keywords related to her business, ensuring that her ads show up in the search results when people are looking for those services. On the other hand, Shopping campaigns would display her services in a more visual format, which can include the price and availability, making it easy for customers to make immediate booking decisions.
While video, display, and discovery ads have their merits, they are more suited to increasing brand awareness rather than targeting users who are ready to take action. Therefore, option C, Search and Shopping, would be the most effective way for Peggy to reach her target audience and encourage them to take action by booking her house cleaning services.