Final answer:
High-involvement products are the items consumers deliberate extensively over before purchasing, engaging in deep brand comparison to ensure they make the optimal choice.
Step-by-step explanation:
When consumers are deliberating whether to purchase high-involvement products, they expend considerable effort in an attempt to make the best possible choice. Substantial brand versus brand comparison is likely.
Consumption decisions often involve a step-by-step process where individuals assess the benefits and costs associated with different items, so as to maximize their utility. Decisions for high-involvement products usually reflect a high level of engagement and deliberation because they involve significant expense or personal importance, leading consumers to carefully consider their options and choices.
These purchases require extensive research and consumer choices are influenced by a variety of factors such as income, prices, personal preferences, as well as intangible aspects like product reputation, guarantees, or brand loyalty shaped by advertising.