Question

During the _______ stage of the PLC, the primary marketing mix goal is to develop greater awareness of the existence of the new product among its audience.

Option 1: Introduction
Option 2: Growth
Option 3: Maturity
Option 4: Decline

Answer 1

During the Introduction stage of the PLC, the primary marketing mix goal is to develop greater awareness of the existence of the new product among its audience.

Step-by-step explanation:

The correct answer is Option 1: Introduction. During the Introduction stage of the Product Life Cycle (PLC), the primary marketing mix goal is to develop greater awareness of the existence of the new product among its audience.

This is the first stage of the PLC where the product is introduced to the market and the focus is on creating product awareness and generating initial sales. Marketing strategies during this stage may include advertising, public relations, and promotions to create interest and attract customers.