Final answer:
Marketers building profitable services should avoid ignoring customer feedback, as it is crucial for creating services that meet market needs and enhance profitability. The correct option is Option 3: Customer feedback
Step-by-step explanation:
When building profitable services, marketers should usually avoid ignoring customer feedback. Customer feedback is pivotal to understanding market needs and refining products or services.
Innovation is essential to remain competitive, cost-effectiveness ensures financial viability and a strong value proposition communicates the benefit of the service.
Ignoring customer feedback can lead to poor design decisions and may result in services that fail to meet customer needs.
It is important to engage with customers and incorporate their insights to optimize product differentiation and avoid excessive expenses on marketing that doesn't resonate with the target audience.
Utilizing customer feedback can steer clear of services that fail to satisfy customers, thus enhancing both short-term and long-term profitability. The correct option is Option 3: Customer feedback