Question

Which of the following companies is most likely to have a true understanding of customer wants and needs?

a. Harlose Suits, where customer benefit packages include more order qualifiers than order winners
b. Magnira Jewelry, where all customers are provided with the same type of jewelry
c. Blyrie Apparels, where customers are segmented into groups based on buying behavior and demographics
d. Scorla Automobiles, where customers are provided with low quality products at prices slightly lower than the standard prices

Answer 1

Blyrie Apparels is most likely to have a true understanding of customer wants and needs because they segment their customers based on buying behavior and demographics.

Step-by-step explanation:

Out of the given options, Blyrie Apparels is most likely to have a true understanding of customer wants and needs. This is because they segment their customers into groups based on buying behavior and demographics. By doing so, they can tailor their products and marketing strategies to better suit the needs and preferences of each customer segment.