Final answer:
Born Active Viewer (BAV) refers to a viewer who is born into a specific demographic category and actively engages with media content for at least five minutes. Understanding BAV can help media companies, advertisers, and content creators tailor their products and marketing strategies to specific demographic groups.
Step-by-step explanation:
Born Active Viewer (BAV) refers to a viewer who is born into a specific demographic category and actively engages with media content for at least five minutes. This term is commonly used in media research and marketing to classify and understand consumer behavior.
For example, a BAV may be a teenager who watches a TV show for at least five minutes, or a young adult who streams a video on a website for the same duration. The idea behind BAV is to identify and analyze how different demographics interact with media content.
Understanding BAV can help media companies, advertisers, and content creators tailor their products and marketing strategies to specific demographic groups, improving their chances of reaching and engaging with their target audience.