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The critical differences between the designs of goods and services lie in the:

a. detailed product and process design phases.
b. research and analysis phases.
c. customer benefit package design and configuration phases.
d. market introduction and deployment phases.

User Pulp
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Final answer:

The critical differences between the designs of goods and services are in the customer benefit package design and configuration phases. Detailed design involves a structured design process that shapes the physical and functional characteristics of a product or service. The design phase includes research, prototyping, and incremental design to ensure the product meets customer expectations. The correct option is C.

Step-by-step explanation:

The critical differences between the designs of goods and services primarily lie in the customer benefit package design and configuration phases. This phase is crucial as it involves tailoring the specifics of a product or service to meet customer needs and expectations more directly than in other phases. For goods, this would entail detailed decisions about the shapes and dimensions of all physical components, the selection of materials, the determination of fabrication processes, and the identification of product components.

Services, on the other hand, focus on the service delivery system, customer interface, and experience aspects.A detailed design is developed from a design concept, and it often occupies a major portion of the time allocated to a new product design project. The detailed design includes steps such as developing prototypes, testing, and refinement, which can significantly impact the project's success.

Incremental design could involve modifying or enhancing an existing product or process, and each step contributes towards the final detailed design. Therefore, both the design of goods and services require a structured design process that involves research, selection of details, prototype development, and incremental design steps to ensure successful implementation and market introduction.

User Pete Baughman
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