Question

Brenda is planning a vacation to an exotic island. Though she has pre-planned her accommodation and itinerary, she is unsure of how the vacation will turn out. In this case, Brenda's vacation is high in _____ attributes.

a. search
b. experience
c. credence
d. variant

Answer 1

Brenda's vacation is high in experience attributes because she can only assess the vacation once she experiences it, despite planning in advance.

Step-by-step explanation:

Brenda's vacation is high in experience attributes because, although she has pre-planned her accommodation and itinerary, the actual experience of the vacation cannot be determined until she participates in it.

This is unlike search attributes, which can be evaluated before purchase, or credence attributes, which are difficult or impossible to evaluate even after purchase. Brenda is dealing with the unpredictability of personal, subjective outcomes that can only be assessed upon experiencing the actual vacation.