Question

Which of the following statements is true of mass customization?

a. It involves the commercialization of a device, method, or idea that differs from existing norms.
b. Flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today.
c. It requires companies to align their operations around quality.
d. Goods and services produced by a firm through mass customization are available only in the country where the firm is located.

Answer 1

Mass customization is a business strategy that combines the efficiency of mass production with the personalization of customization. A true statement about mass customization is that flexibility is becoming more prevalent in mass-customization strategies.

Step-by-step explanation:

Mass customization is a business strategy that aims to produce goods or provide services that can be tailored to individual customer preferences, while still achieving economies of scale. It involves combining the efficiency and cost savings of mass production with the personalization and flexibility of customization. One true statement about mass customization is that flexibility is manifested in mass-customization strategies that are becoming increasingly prevalent today. This means that companies are striving to offer more customizable options to customers, allowing them to choose product features, configurations, or services that meet their specific needs and preferences.