Final answer:
Customer relationship management systems (CRM) enable employees in all departments to have a consistent view of customers, leading to improved customer satisfaction and personalized marketing strategies.
Step-by-step explanation:
Customer relationship management systems (CRM) are software applications that help businesses manage their interactions and relationships with customers. One true aspect of CRM systems is that they enable employees in all departments to have a consistent view of customers. This means that different departments, such as sales, marketing, and customer service, can access and update customer information in a centralized database. This allows for a better understanding of customer preferences and needs, leading to improved customer satisfaction and personalized marketing strategies.
For example, if a customer contacts a company's customer service department with a complaint, the employee can access the CRM system to view the customer's purchase history, previous interactions, and any notes or comments from other departments. This comprehensive view helps the employee provide a personalized and efficient response to the customer's concern, enhancing the overall customer experience.
In contrast, options A, C, and D are not true about CRM systems. While CRM systems do involve connecting with suppliers and manufacturers to some extent, their primary focus is on managing customer relationships. They are not primarily designed for product development or financial management.