Final answer:
The term for the measure of accuracy, completeness, and currency of data is Data Integrity. It ensures that data is accurate and consistently maintained throughout its lifecycle, whereas reliability pertains to consistency and validity to accuracy in measurement.
Step-by-step explanation:
The term that identifies the measure of accuracy, completeness, and currency of data is Data Integrity (Option B). Data integrity ensures that the data is accurate, complete, and reliable, and that it is maintained over its entire lifecycle. Although reliability and validity are closely related in the context of research methodology, when discussing data quality in information systems, data integrity is the appropriate term. Reliability refers to the consistency of a measure, implying that the same data collection processes and instruments will produce consistent results over time. Validity, on the other hand, assesses whether the data accurately measures what it is supposed to measure. Therefore, data must not only be reliable, but it must also be valid to be considered of high integrity.