Final answer:
The given statement,"It costs five times as much to get a purchase from a new customer compared to an existing one" is true.
Step-by-step explanation:
The statement 'It costs five times as much to get a purchase from a new customer compared to an existing one' is true.
Acquiring new customers can be more expensive than retaining existing ones because it involves marketing, advertising, and other costs to attract and convince new customers to make a purchase.
Existing customers, on the other hand, have already established a relationship with the business and are more likely to make repeat purchases, requiring less effort and resources to maintain.