Final answer:
In May of 1964, President Johnson unveiled his grand plan called The Great Society, which aimed to eradicate poverty and racial injustice, and was announced at the University of Michigan.
Step-by-step explanation:
In May of 1964, the grand plan unveiled by President Johnson was called The Great Society. This initiative represented a set of domestic programs aimed at eradicating poverty and racial injustice. President Johnson announced the ambitious plan in a commencement speech at the University of Michigan. His vision included a society where every American would share in the opportunities for a better life, and civil rights for all citizens would be ensured. The Great Society encompassed a wide range of legislative measures, including the creation of new federal agencies, increased aid for education and the arts, and programs to provide direct payments to the poor.
Through the Great Society, Johnson sought to continue and expand upon President Kennedy's New Frontier domestic programs. The effort was comprehensive, affecting various aspects of American life and introducing numerous reforms that would go on to change the nation significantly. The plan was a bold attempt to address issues such as poverty, education, health care, and civil rights through increased federal involvement.