Final answer:
Stephen should adjust the setting of his ad to include a call-to-action button that directs users to the reservation page on his website.
Step-by-step explanation:
Stephen should adjust the setting for his ad to make use of a call-to-action button that takes users directly to the reservation page on his website. This button is usually labeled with an action verb like 'Book Now' or 'Reserve'.
By adding a call-to-action button, Stephen can provide a direct pathway for users to book a stay at his castle and make the reservation process easier and more seamless.
Examples of call-to-action buttons include:
- Book Now
- Reserve a Room
- Check Availability
This CTA can typically be set up as a button or a link with text such as "Book Now" or "Reserve a Stay," guiding users directly to where they can make a reservation. To make the ad as effective as possible, Stephen should ensure that the CTA is prominently placed and easily visible within the ad's design, and that the linked reservation page is user-friendly and optimized for conversions.