Final answer:
John can leverage the optimization option of conducting a cost-benefit analysis to present his boss with data for an informed decision.
Step-by-step explanation:
John can leverage the optimization option of conducting a cost-benefit analysis to present his boss with data for an informed decision. A cost-benefit analysis involves comparing the costs associated with loosening up on the bidding against the potential benefits of reaching more customers and selling more surfboards.
By quantifying the costs and benefits, John can provide his boss with a clear understanding of the impact of this decision. For example, he can calculate the additional expenses incurred in reaching more customers through increased advertising or promotional activities, and compare it to the potential increase in sales revenue.
John can also consider other factors such as market research data, customer feedback, and past sales data to further support his case. This way, he can arm his boss with the necessary information to make an informed decision about loosening up on the bidding.