Final answer:
To avoid showing ads for cleats and focus on "kids running shoes," add "cleats" as a negative keyword in your ad settings. The likelihood of all 20 pages in a network advertising footwear depends on the relevance of their content to footwear or fashion.
Step-by-step explanation:
To prevent your ad from showing on searches for cleats while still allowing it to show on searches for "kids running shoes," you would use negative keywords in your ad campaign's settings. Negative keywords enable you to exclude your ads from showing on certain search queries.
You would add "cleats" as a negative keyword to ensure that your ad doesn't appear for that search term. This helps in focusing your ad campaign on the most relevant audience, enhancing the chances of conversion and improving the overall effectiveness of your advertising efforts.
Regarding the questions about advertising on pages, without additional context, it's challenging to predict precisely how many pages you can expect to advertise footwear on.
However, if you're referring to a network of 20 specific websites, it is not probable that all 20 will advertise footwear on them as it entirely depends on the content and focus of those individual pages. Sites unrelated to footwear or fashion might not be suitable for such ads.