Question

In class, we discussed the impact of social media on different activities in the value chain. For each of the activities listed below, select the option that indicates the level of impact social media is likely to have on that activity.

A) Product Design and Development
B) Marketing and Advertising
C) Production and Operations
D) Distribution and Supply Chain
E) Customer Service and Support

Options:

Minimal or No Impact
Low Impact
Moderate Impact
High Impact
Subject: Social Media

Answer 1

Social media is likely to have a high impact on all activities in the value chain: product design and development, marketing and advertising, production and operations, distribution and supply chain, and customer service and support. The option (D) is correct.

Step-by-step explanation:

For each of the activities in the value chain, social media is likely to have a high impact.

1. Product Design and Development: Social media allows companies to gather feedback and ideas from customers, leading to improved product designs.
2. Marketing and Advertising: Social media platforms provide a cost-effective way to reach a large audience and promote products or services.
3. Production and Operations: Social media can be used to collaborate with suppliers, streamline processes, and improve production efficiency.
4. Distribution and Supply Chain: Social media enables companies to connect directly with customers, provide real-time updates on shipments, and gather insights on demand.
5. Customer Service and Support: Social media enables companies to address customer inquiries and resolve issues quickly and publicly, improving customer satisfaction and brand reputation. Therefore, option (D) is correct.