Question

When Del-Monte Foods wanted to develop a new dog treat, they knew that dog owners considered their pets to be family members, so they solicited their input online as to what their dogs would consider to be the perfect breakfast and essentially allowed customers to design a new dog treat. This is an example of which type of engagement in social media?

A) Customer Advocacy
B) Crowdsourcing
C) Brand Loyalty
D) Influencer Marketing

Answer 1

Del-Monte Foods employed crowdsourcing to develop a new dog treat, drawing on the collective insights from dog owners who consider their pets as family, thus enabling customer participation in product creation.

Step-by-step explanation:

When Del-Monte Foods wanted to develop a new dog treat by soliciting input online from dog owners regarding what their pets would consider the perfect breakfast, they were engaging in crowdsourcing. Crowdsourcing is a form of social media engagement where a company leverages the collective intelligence and creativity of the public to gather ideas, content, and solutions. This method allows customers to participate directly in the product development process, contributing to a sense of community and investment in the final product.