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Select the variables that are typically used in psychographic segmentation. (Select all that apply)

A) Age
B) Lifestyle
C) Income
D) Occupation
E) Personality

1 Answer

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Final answer:

Psychographic segmentation typically involves variables related to psychological traits, such as Lifestyle and Personality. Age and Income are instead associated with demographic segmentation.

Step-by-step explanation:

The variables that are typically used in psychographic segmentation include Lifestyle, Personality, and sometimes Occupation. Psychographic segmentation focuses on understanding the consumer's psychological attributes such as their lifestyle, interests, opinions, and personality characteristics. This is different from demographic segmentation, which includes variables like Age and Income. Psychographic segmentation is used to divide a market into segments based on the psychological traits of consumers, aiming to better tailor marketing efforts.

To clarify some related concepts, according to the concept of selective migration, people choose to move to areas compatible with their personalities and needs. For instance, a person high on the agreeable scale may choose to live near family and friends. Moreover, variables such as race and gender have been shown to impact an individual's political opinion, which might be relevant in psychographic profiling for political campaign purposes.

When conducting experimental designs in research, such as studying the influence of tableware size on food consumption among college students, it is crucial to define components like the population, sample, experimental units, explanatory variable, treatment, and response variable accurately.

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