Final answer:
The financial worth of a customer to a company over the course of their relationship is represented by Customer Lifetime Value (CLV), a crucial metric for evaluating the long-term value generated from a customer.
Step-by-step explanation:
The measurement that represents the financial worth of a customer to a company over the course of their relationship is C) Customer Lifetime Value (CLV). CLV is a metric that estimates the total revenue a business can reasonably expect from a single customer account throughout the business relationship.
This value considers the customer's revenue contribution and contrasts it with the company's predicted customer lifespan. CLV is important for companies to understand because it helps them make decisions about how much money to invest in acquiring new customers and retaining existing ones.
Conversely, the Customer Engagement Score (CES) measures customer interaction level with a brand, Customer Acquisition Cost (CAC) indicates the cost associated with acquiring a new customer, and Return on Investment (ROI) measures the efficiency of an investment or to compare the efficiencies of several different investments.