Question

In most segmentation situations, as is the case for Apple's computer products, ______.

A) Mass marketing is employed
B) Niche marketing is employed
C) Demographic segmentation is prioritized
D) The target market is constantly changing

Answer 1

In most segmentation situations, niche marketing is employed.

Step-by-step explanation:

In most segmentation situations, as is the case for Apple's computer products, niche marketing is employed.

Niche marketing is a marketing strategy that targets a specific segment of the market that has unique needs and preferences. Apple's computer products are targeted towards a specific group of consumers who value design, innovation, and user experience.

By focusing on a niche market, Apple is able to differentiate its products from competitors and create a loyal customer base. This strategy allows Apple to charge higher prices for its products and maintain a strong brand image.