Question

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount?

a Your campaign type
b Cost of your keywords
c Competitors’ products
d Your profits

Answer 1

When choosing a bid amount, consider your campaign type, cost of keywords, competitors' products, and your profits.

Step-by-step explanation:

When choosing a bid amount, there are several factors that you should consider:

1. Your campaign type: The type of campaign you are running will determine how much you should bid. For example, if you are running a search ad campaign, you may want to bid higher for keywords that have high search volume and competition.
2. Cost of your keywords: The cost of keywords in your industry or niche can vary greatly. You should research and analyze the average cost per click for relevant keywords to determine an appropriate bid amount.
3. Competitors’ products: Understanding your competitors and their products can give you insights into the bidding strategies they may be using. If your competitors are bidding aggressively, you may need to adjust your bid accordingly.
4. Your profits: Ultimately, you need to consider your own profits and return on investment. It's important to find a balance between bidding enough to get good visibility and conversions, but not so much that it eats into your profits.