Final answer:
When setting up a display campaign for a website survey, focus on engagement and data collection objectives. Define your goals, understand the audience, and craft a targeted message that incentivizes participation and respects respondents' contexts.
Step-by-step explanation:
If you are looking to have users fill in a survey on your website as part of a display campaign, the marketing objectives you need to select should revolve around engagement and data collection. Firstly, define your goals and objectives for the survey; understanding what information you wish to gather will shape how you approach your audience. You may want to understand your audience's consumption habits or gather feedback for market research purposes, as reflected in the question's examples. Your goals could range from improving products or services to tailoring content to the audience's preferences.
Next, define your audience. Knowing the demographic, behaviors, interests, and even the cultural contexts of the intended audience will help tailor your survey's language, distribution channels, and design. Questions should be crafted to be answered quickly and yield valuable data—focus on 'what' and 'who' questions, which are easier for respondents to answer.
Finally, consider message targeting. Utilize the understanding of what your target groups find salient to create a clear and compelling invitation to participate in the survey. This can involve highlighting the survey's relevance to their interests or offering incentives for completion. Remember to ensure your respondents know upfront the nature and purpose of the survey and to thank them for participating, inviting them to see the results if they're interested. The survey design itself should respect the background and sensitivities of the audience, presenting a professional and trust-inspiring face of your campaign.