Final Answer:
The best way to help people find your client's cupcake shop in a hard-to-find alley in San Francisco through display advertising is to use location targeting and visually compelling ad creatives.
Step-by-step explanation:
For a cupcake shop located in a hard-to-find alley, leveraging the display Network with specific targeting strategies is essential. Utilizing location targeting allows your client to focus on displaying ads to users in and around San Francisco. By refining the audience to those in the vicinity, the ad reaches people who are more likely to visit the shop. Additionally, creating visually compelling ad creatives that showcase the uniqueness and deliciousness of the cupcakes can capture attention and drive interest.
In summary, the effective approach involves combining location targeting to reach the local audience with visually appealing ad creatives to entice potential customers. This strategy enhances the shop's visibility and increases the likelihood of attracting customers looking for a delightful cupcake experience.
Therefore, the best way is to utilize location targeting and visually compelling ad creatives.