Final answer:
To target specific video content categories on the Display Network, advertisers should use targeted advertising strategies, capitalise on the shift towards streaming video, and utilise narrowcasting to deliver specialised content to precise audiences.
Step-by-step explanation:
Targeting Specific Video Content Categories on the Display Network
Advertisers who want to target specific categories of video content on the Display Network should utilise targeted advertising strategies to effectively reach their desired audience. This involves harnessing sophisticated data to understand viewer preferences and tailoring advertisements to align with specific content genres such as reality TV, sports, drama, comedy, and news.
With the growing preference for streaming video, companies like Netflix have demonstrated the potential success of aligning content offerings with consumer tastes, despite strong competition from physical DVD disks. Moreover, the influx of online content creation poses new opportunities and challenges with the potential impact of net neutrality changes affecting how content may be prioritally delivered or suppressed.
The increase in narrowcasting allows networks to cater their programming to targeted audiences with specialised content across various genres, potentially increasing the effectiveness of advertising campaigns.
Advertisers can use the data provided by network and cable television companies to target their advertising to viewers most likely to be interested in their products or services.
This precision in advertising demonstrates a profound understanding of the market demographic and capitalises on the vast amount of television watched annually. Especially with television advertising, sponsors can meet their market where it lives and maximise their impact.