Final answer:
When launching a product and targeting a varied group of consumers, you should aim to create awareness and generate interest through advertising using television and online platforms.
Step-by-step explanation:
When you have just launched a product and would like to show your ads to a varied group of consumers, your advertising objective would be to create awareness and generate interest among potential customers.
One way to achieve this is by using mass media advertising channels such as television. Television advertising allows you to reach a wide audience and target different demographics based on the programs they watch. For example, if you want to reach younger consumers, you can advertise during popular cartoon shows on channels like Nick Jr.
In addition to television, you can also use online advertising platforms like social media, search engines, and display ads to reach a varied group of consumers. These platforms offer targeting options based on user demographics and interests, allowing you to tailor your ads to specific groups.