Final answer:
Remarketing is a marketing technique that involves targeting and advertising to people who have already interacted with your website or online content. It allows you to serve them personalized ads across different digital platforms, reminding them of your products or services and encouraging them to take action.
Step-by-step explanation:
Remarketing is a marketing technique that allows you to target and advertise to people who have already interacted with your website or online content. It involves placing cookies or tags on their devices, which track their online behavior. This allows you to serve them personalized ads across different digital platforms, reminding them of your products or services and encouraging them to take action.
A good example of remarketing is when you visit an online store, browse through some products, and then leave the website without making a purchase. Later, when you visit other websites or use social media, you may start seeing ads related to the products you viewed on the online store. This is remarketing in action, as the store is trying to bring you back and convert you into a customer.
In summary, remarketing allows you to target and show personalized ads to people who have already shown interest in your website or online content, increasing the chances of converting them into customers.