Final answer:
Yes, according to Emanuela Prandelli, non-fungible tokens are likely the next frontier in omnichannel customer engagement due to their recent developments and potential in creating personalized consumer experiences.
Step-by-step explanation:
Yes, Professor Emanuela Prandelli from Bocconi University has suggested that non-fungible tokens (NFTs) represent the next frontier in omnichannel customer engagement. The rationale behind this is bound in recent developments of NFTs which allow for unique digital asset ownership and have the potential to provide new ways to interact with customers, offering personalized experiences and exclusive content, thus fostering loyalty and driving engagement.
NFTs have evolved from being just a part of the cryptocurrency conversation to being a significant factor in the way brands strategize their consumer engagement methods.