Question

Experiential Marketing is a must have today for Brands. To engage customers, brands have to?

1) Delight them
2) Immerse them
3) Entertain them
4) Nourish them with new products every week

Answer 1

To engage customers through experiential marketing, brands need to delight, immerse, and entertain them.

Step-by-step explanation:

Experiential Marketing is a must-have today for brands. To engage customers, brands have to:

1. Delight them: Brands need to create experiences that bring joy and delight to customers. This can be achieved through interactive and immersive activities that captivate their attention.
2. Immerse them: Brands should create experiences that fully involve customers and make them feel like they are part of the brand. This can be done through hands-on demonstrations, virtual reality experiences, or interactive installations.
3. Entertain them: Brands need to entertain customers by providing engaging and enjoyable experiences. This can include live performances, games, or interactive storytelling.

Nourishing customers with new products every week is not necessarily a requirement for experiential marketing, but rather the focus is on creating memorable and engaging experiences that leave a lasting impression on customers.