Final answer:
A/B testing is a method to show different variants to different users in order to analyze the performance of different variants. It helps businesses make data-driven decisions about which option is more effective.
Step-by-step explanation:
A/B testing is a method to show different variants to different users in order to analyze the performance of different variants. It is commonly used in web development and marketing to test different designs, interfaces, or content to see which one performs better. By randomly assigning users to different variants and measuring their responses or behaviors, A/B testing helps businesses make data-driven decisions about which option is more effective.