Final answer:
The peripheral route of persuasion uses superficial cues to influence attitudes, contrasting with the central route which relies on logical argument and information processing.
Step-by-step explanation:
The peripheral route of persuasion is a concept from the Elaboration Likelihood Model that describes a way of changing attitudes by relying on superficial cues rather than the actual content of a message. Examples of these cues include things like celebrity endorsements, positive emotions, and the use of attractive models. For instance, a popular athlete advertising athletic shoes aims to trigger a positive association with the shoes, regardless of their actual quality. Similarly, product placement, such as a branded item appearing in a film or television show, is a subtle form of peripheral persuasion. This contrasts with the central route of persuasion, which involves careful consideration of information and logic to bring about attitude change.