Final answer:
A good marketing strategy is crucial for guiding potential customers' purchase decisions and depends on a clear understanding of the customer base and product perception.
Step-by-step explanation:
Determining a good marketing strategy depends greatly on identifying the customer base and understanding how the product is perceived by this target market.
Every purchase decision a consumer makes is based on a belief about the satisfaction that the good or service will provide, which in turn is influenced by the information available to them.
A successful marketing strategy should address the existing beliefs of consumers, target the right customer base and provide clear and convincing information to guide their purchase decisions.
For instance, in reaching out to voters, campaign managers might use different strategies depending on what they know about the voters' preferences and expectations, much like advertisers consider the audience's culture and level of engagement when choosing a persuasion route, such as the central route for analytical and detail-oriented consumers.