153k views
5 votes
Justifying a new product's fit, profit potential, and marketability is known as?

1 Answer

6 votes

Final answer:

Justifying a new product's fit, profit potential, and marketability is typically a part of assessing the feasibility or business case for the product. This process involves market research, competition analysis, financial projections, and understanding consumer behavior. Innovations that successfully navigate this process can lead to monetary success for the entrepreneur and benefits for consumers through improved market competition.

Step-by-step explanation:

Justifying a new product's fit, profit potential, and marketability is known as assessing the business case or feasibility of the product. This involves evaluating whether the product meets a genuine market need, whether it can be profitable, and whether there is a segment of the market that will be willing to purchase it.

The process of assessing these factors often involves market research, analysis of competition, and financial projections.

When envisioning a new product, designers and entrepreneurs should not only focus on the creative aspect of designing and drawing a new product but also on its practical utility.

They need to explain what need or purpose the new design is fulfilling. Market feedback is an invaluable part of this process, and seeking it will often lead to valuable insights that can be used to further refine or redesign the product to better meet consumer needs and enhance marketability.

Purchasing behaviors are based on the belief about the satisfaction that a good or service will provide. However, information imperfection can lead to buyer's remorse or hesitation in future purchases.

Therefore, clarifying and effectively communicating the benefits of a new product is essential to overcome these challenges.

An entrepreneur who successfully introduces a new or improved product can experience monetary success and market recognition.

Furthermore, market competition acts as an incentive for innovation, encouraging firms to discover new technologies and create products that fulfill consumer desires more effectively, ultimately benefiting consumers through higher quality, lower prices, and more options.

User Apurva Singh
by
7.9k points