Final answer:
The information provided does not state who began selling makeup suitable for movie stars under hot studio lights in 1908. Nonetheless, the evolution of film technology and marketing strategies significantly shaped the beauty industry during that period.
Step-by-step explanation:
In 1908, it was the evolving film technology, such as the introduction of dry gelatin roll film by George Eastman, and the subsequent launch of small, inexpensive cameras, that catalyzed the evolution of photography and indirectly influenced the makeup industry. However, the information provided does not specifically mention who began selling makeup that was popular with movie stars because it didn't cake or crack under hot studio lights. Such makeup was essential for actors on camera, due to the bright and harsh lighting required in early cinematography. The beauty industry, including cosmetics, was transformed by marketing tactics that convinced women of the necessity of beauty products to meet the ideal standards of the time, which adapted well to the requirements of the evolving film industry.