Final answer:
A seller's agent may draft a counteroffer to submit to a potential buyer when the initial offer is not acceptable. This allows the seller to propose revised terms for the agreement. Providing clear explanations, warranties, and access to customer feedback can help reassure buyers with imperfect information.
Step-by-step explanation:
A seller's counter to an unacceptable purchase agreement offer may be written up by the seller's agent and submitted to the buyer using a counteroffer. In real estate or other business transactions, when a buyer submits an offer that isn't acceptable to the seller, the seller or their agent can draft a counteroffer to outline the terms under which the seller would agree to proceed with the sale. This is a common practice in negotiations, allowing both parties to keep the dialogue open and move closer to a mutually acceptable agreement.
One way a seller may reassure a possible buyer who is uncertain due to imperfect information is through providing a detailed and transparent explanation of the goods, offering warranties or return policies, and giving them access to customer reviews or third-party certifications.