Final answer:
Passive marketing refers to indirect methods of attracting customers, while active marketing involves proactive and direct efforts to engage potential customers and generate immediate results.
Step-by-step explanation:
Passive marketing and active marketing are two different approaches to promoting products or services.
Passive marketing refers to indirect methods of marketing where the company or brand attracts customers without actively reaching out to them. Examples of passive marketing include creating informative content on a website, using search engine optimization (SEO) techniques, and social media posts that provide value to the audience. Passive marketing aims to build brand awareness and trust over time.
Active marketing, on the other hand, involves proactive and direct efforts to engage potential customers and persuade them to take action. This can include activities like cold calling, sending personalized emails, organizing events, and running targeted advertisements. Active marketing focuses on actively pursuing leads and generating immediate response or conversions.
In summary, passive marketing focuses on creating valuable content and building brand presence to attract customers over time, while active marketing involves direct and proactive efforts to engage and persuade potential customers in order to generate immediate results.