Final answer:
In marketing, words and images are carefully chosen to appeal to the target market using logos (logical appeal) and imagery that appeals to the senses.
Step-by-step explanation:
In marketing, the words and images used to appeal to a target market are carefully selected to effectively communicate with the intended audience. It is important to consider the language, tone, content, and imagery that will resonate with the target market.
The use of logos or logical appeal involves presenting rational arguments, critical thinking, and credible evidence to appeal to the audience's intelligence. This can be achieved by stating positions clearly, using easy-to-understand language, and supporting statements with facts and statistics.
Another important aspect is the use of imagery to make an appeal to the senses. Descriptive and vivid language can help readers visualize the image and broaden their range of experience. However, it is crucial to ensure that the language and images selected are relevant and meaningful to the target audience.