Question

Paul has an MBA and seems to always know what new technology gadget is coming to the market. He reads many online blogs, and magazines and is willing to be the first one to try any new product that comes on the market. What kind of adopter is Paul?

1) Innovator
2) Early Adopter
3) Early Majority
4) Late Majority
5) Laggard

Answer 1

Paul is considered an Innovator because he is keen on trying new technology products as soon as they come to market and stays informed about the latest trends.

Step-by-step explanation:

Based on the description provided, Paul, who has an MBA and keeps up-to-date with the newest technology gadgets, reading online blogs and magazines, and is eager to try new products as they hit the market, aligns with the characteristics of an Innovator. Innovators are the first individuals to adopt new innovations, as outlined in the model of the diffusion of innovations by sociologist Everett Rogers in 1962. These individuals are not only open to but also seek out new ideas and technologies, taking risks that others might shy away from. Therefore, the correct answer to the question 'What kind of adopter is Paul?' would be 1) Innovator.