Final answer:
New products can be classified based on the learning required of consumers, typically involving classical conditioning, operant conditioning, or observational learning. These classifications influence the ease with which consumers adopt new products into their routines.
Step-by-step explanation:
Classifications of New Products Based on Consumer Learning
When classifying new products based on the learning required of consumers, it is essential to consider the different instructional methods that these consumers might engage with. The classifications often relate to how consumers become acquainted with the new product and how much effort it takes for them to understand and use it. The common types of learning related to product adoption are classical conditioning, operant conditioning, and observational learning.
Classical Conditioning
In the context of new products, classical conditioning can occur when consumers learn to associate the product with positive emotions or experiences.
Operant Conditioning
Operant conditioning comes into play when consumers learn to use a new product because they get rewarded in some way, like experiencing convenience or time-saving from the product.
Observational Learning
Lastly, observational learning is significant when consumers watch others use the product and understand its benefits, which reduces the learning curve.
All these ways of learning affect how quickly and effectively consumers are likely to adopt a new product into their everyday practical living.