Question

The most common SilverScript agent‐related marketing misrepresentation complaints deal with the annual cost estimate. You can help avoid this by:

Answer 1

A seller of goods can reassure a possible buyer by providing guarantees and warranties, offering product demonstrations or trials, and providing third-party endorsements or customer reviews.

Step-by-step explanation:

When faced with imperfect information, a seller of goods can reassure a possible buyer through various strategies:

1. Providing guarantees and warranties: Offering a warranty or guarantee can help alleviate a buyer's concerns by assuring them that the seller stands behind the quality and performance of the goods.
2. Offering product demonstrations or trials: Allowing potential buyers to test the goods or providing demonstrations can help them make an informed decision by experiencing the product first-hand.
3. Providing third-party endorsements or customer reviews: Sharing positive reviews and endorsements from satisfied customers or reputable organizations can help build trust and credibility with the potential buyer.