Final answer:
The audience profile comprises demographics such as age, gender, class, and race, which influence how messages are received and the level of persuasion achieved. Effective communication requires an understanding of the primary and any secondary audiences, taking into account cultural sensitivities and preferences across different age groups.
Step-by-step explanation:
Understanding Audience Profile in Communication
When considering the question of who the audience is, factors such as age, gender, class, and race play significant roles in defining the audience profile. These factors are part of demographics, the statistical study of human populations, which help in understanding an audience's attitudes, beliefs, cultures, and values. These demographics determine how an audience will receive and interpret messages, and they also influence the level of persuasion that can be achieved.
Speakers and writers need to be aware of their primary audience's needs and expectations, crafting messages that are appropriate and sensitive to cultural issues. This might include considering the vocabulary, examples, and the level of detail used. Age greatly influences preferences and behaviors, as shown in Figure 8.2 where Baby Boomers are more likely to access news via television, while younger generations prefer social media.
For effective communication, it is also necessary to consider any secondary audiences who may come across the message. Adjusting content to meet the expectations of a diverse audience, which may include instructors, classmates, or a broader public at a town hall meeting, requires critical thinking about the culture and common beliefs of the audience. An understanding of age-related prejudices and its impact on societal and cultural levels further informs the approach a speaker or writer should take when addressing different age groups.