Final answer:
To handle a request for Zingerman's mail order catalogue, you would provide information on how to get one and emphasize the money-back guarantee and reputation for quality. Following up with the customer persistently, yet politely, is also key to ensuring a pleasant customer experience.
Step-by-step explanation:
If a customer wants Zingerman's mail order catalogue, you should start by providing them with the necessary information on how to request one. Typically, this could involve directing the customer to a specific section on the company's website or providing a contact number to request a physical catalogue by mail. Additionally, it's crucial to ensure that the customer is aware of the money-back guarantee and Zingerman's reputation for quality, which can alleviate concerns about imperfect information due to the inability to see and touch the products before buying.
It's also important to follow up with the customer in a friendly and professional manner if they have shown interest in the catalogue. A phone call or a personalized follow-up email can be effective, as long as it's done persistently but not annoyingly. This consistent yet considerate approach can make the customer feel valued and may increase the likelihood of a sale.