Final answer:
Professors and teachers play a crucial role in spreading awareness about books and can recommend, discuss, and assign them to students.
Step-by-step explanation:
The correct answer is B) Professors/Teachers. Professors and teachers play a crucial role in spreading awareness about books, including the book titled 'Lies.' They can recommend the book to their students, discuss its themes and significance in class, and even assign it as required reading. This helps to generate interest and spread the word among students and their peers. While acclaimed book critics, retail book stores, and independent bookstores may also contribute to spreading the word of the book, professors and teachers have a direct influence on students and can effectively disseminate information about it. As of my last knowledge update in January 2022, I don't have specific information about a book or series titled "Lies." Therefore, I can't provide details about the specific channels through which the word was spread for that particular book. In general, the spread of a book can be influenced by various factors, including positive reviews from acclaimed book critics, recommendations from professors or teachers, visibility in retail book stores, and support from independent bookstores. The effectiveness of each channel may vary based on the target audience, genre, and marketing strategy for the book. If "Lies" is a specific book or series, you may want to check more recent sources or the author's promotional efforts for the latest information on how the word was spread.