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One advantage of focus group interviews is that they ____.

a. provide multiple perspectives
b. have a low degree of scrutiny
c. are inexpensive and easy to run
d. encourage discussion of sensitive topics

User Rmooney
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1 Answer

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Final answer:

The advantage of focus group interviews is that they offer multiple perspectives through group interaction, leading to rich discussions and valuable insights.

Step-by-step explanation:

One advantage of focus group interviews is that they provide multiple perspectives. By bringing together a group of individuals, focus groups harness the diversity of experiences and viewpoints of the participants. This can lead to a rich discussion and the emergence of insights that might not be as easily obtained through other methods such as surveys or individual interviews. The dynamic nature of a focus group fosters interaction among participants, allowing for ideas to be refined and expanded upon through group discussion.

User Jorge Campos
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