Final answer:
In a focus group where consumers provide feedback on pricing for a new product, they are engaged in a concept test, which helps in refining product concepts and understanding consumer willingness to purchase. The correct answer is the C. concept test.
Step-by-step explanation:
Consumers in a focus group session who are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product are participating in a concept test.
A concept test is typically used in market research to gauge consumer acceptance and willingness to purchase a new product before it is fully developed or launched.
This method helps companies to estimate the potential market size, understand consumer perceptions, and refine product concepts based on feedback.
In a concept test, consumers are presented with a written description or a prototype of a potential new product and are asked for their feedback and willingness to pay for the product.
This type of research helps companies gauge consumer interest and evaluate the potential success of a new product before investing in its development and production. The correct answer is the C. concept test.