Final answer:
Organizational purchase decisions are generally much larger and more complex than consumer purchases, often involving numerous people, negotiations, and a longer decision-making process. The correct option is A) are much larger
Step-by-step explanation:
When comparing organizational purchase decisions to consumer purchase decisions, we observe a considerable difference in complexity, scale, and the decision-making process itself.
Typically, organizational purchases are much larger than individual consumer purchases. They involve more people, often include teams or committees, and generally entail detailed analysis and approval steps before a decision is made.
Due to the large scale and high stakes, these purchases seldom require negotiations as both price and terms often need to be settled in agreement between buyers and sellers.
This added complexity means that organizational buying decisions are more complex and take a longer period of time to finalize.
Moreover, the involvement of multiple departments or stakeholders can elevate transaction costs significantly as the coordination and consensus-building efforts increase. The correct option is A) are much larger