150k views
3 votes
Which of the following is likely to conduct in-depth interviews and focus groups, as well as market surveys in order to gather objective information that is valuable to the advertiser's promotional programs?

A.Market research companies
B.Media specialist organizations
C.Media buying organizations
D.Creative boutiques
E.Sales promotion agencies

User Eden Moshe
by
8.3k points

1 Answer

6 votes

Final answer:

Market research companies are the entities most likely to conduct in-depth interviews, focus groups, and market surveys for gathering data vital to advertisers' promotional programs. Hence, option (A) is correct.

Step-by-step explanation:

The entity most likely to conduct in-depth interviews, focus groups, and market surveys to gather objective information valuable to an advertiser's promotional programs is A. Market research companies.

Market research companies specialize in collecting and analyzing data to help businesses understand the market, assess the effectiveness of marketing and promotional programs, and make informed decisions. They employ a variety of research methods, including detailed interviews with consumers or experts, focus groups to uncover attitudes and opinions, and extensive surveys to measure consumer behavior and preferences.

Media specialist organizations, media buying organizations, creative boutiques, and sales promotion agencies may also conduct some form of research but are typically more involved in the placement, creation, and promotion of advertising rather than in-depth market analysis.

User Adad Dayos
by
8.5k points