Question

Which of the following departments of a full-service agency, analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message?

A.Research department
B.Media department
C.Account management department
D.Creative services department
E.Art department

Answer 1

The Media department of a full-service agency analyzes, selects, and contracts for space or time to publish or broadcast the client's advertising message.

Step-by-step explanation:

The correct answer is B.Media department

The Media department of a full-service agency is responsible for analyzing, selecting, and contracting for space or time to publish or broadcast the client's advertising message. This department works closely with various media outlets such as TV stations, radio stations, newspapers, and websites to determine the best channels for advertising the client's message.

For example, if a client wants to advertise their new product on TV, the Media department will research different TV channels, negotiate advertising rates, and finally secure the time slot for broadcasting the commercial.