Question

Which of the following is true about integrated services?

A.They help in eliminating the requirement for economies of scale.
B.They help in maintaining control of the entire promotional process.
C.They create individual branding for varied products or services.
D.They make it difficult for the client to coordinate all of its marketing efforts.
E.They reduce synergy in the promotional process.

Answer 1

Integrated services maintain control of the entire promotional process, enhancing brand recognition and creating synergy in marketing efforts.

Step-by-step explanation:

The correct statement about integrated services is that they help in maintaining control of the entire promotional process. Integrated services allow a company to create a unified and consistent marketing message across multiple platforms and media, enhancing brand recognition and consumer

accessibility. This strategy fosters synergy within the promotional process and is exemplified by employing synergistic advertising practices that convey the same message from different sources, such as billboards, commercials, and halftime ads during a sports event, ensuring a pervasive presence of the brand. Moreover, integration can lead to economies of scale due to the aggregation of different services or products.