Final answer:
Interactive agencies are also called Digital agencies. These agencies specialize in digital marketing and advertising campaigns to promote businesses online. They offer services like web design, social media management, and search engine optimization.
Step-by-step explanation:
Interactive agencies are also called Digital agencies. These are organizations that specialize in creating and managing digital marketing and advertising campaigns to help businesses promote their products or services online. In addition to digital marketing, interactive agencies may also offer web design and development, social media management, search engine optimization (SEO), and other related services.
For example, a digital agency may create and run online display ads, design and develop websites, manage social media accounts, and optimize a website for search engines to drive organic traffic. These agencies leverage the power of technology and data to reach and engage target audiences in a highly measurable and interactive manner.
Other options mentioned in the question, such as Public relation firms, Creative boutiques, Sales promotion agencies, and Collateral agencies, are different types of agencies that focus on specific aspects of marketing and communication, but they are not interchangeable with interactive or digital agencies.